Case Study: Improving e-Commerce Sales and ROI with Strategic Google Ads Management

Business Name: Pet ID Tags Australia
Industry: E-commerce (Pet Accessories)
Location: Australia
Monthly Ad Spend: $6000 AUD
Campaign Type: Performance Max, Shopping and  Display Retargeting

The Challenge

Pet ID Tags Australia was struggling to scale online sales despite having high-quality products and a sleek website. Their previous campaigns had poor targeting, poor ads, low CTR, low conversion rates, high cost per conversion and a return on ad spend (ROAS) of only 2x, making the ads nearly unprofitable.

My Solution

I conducted a full audit and optimized her Google Ads strategy from the ground up:

1. Ad Copy & Creative Refresh
2. Update headlines, descriptions, videos, images and call to action
3.  Use effective bidding with TROAS and TCPA 
4. Search terms optimization